Promotions, PR & People: Inside a Mediaworks Career in Radio with Haylee Palmer

Haylee Palmer didn’t follow a perfectly mapped-out path - and that’s exactly what makes her story so relevant.

Growing up in Tauranga, Haylee leaned into a philosophy of simply enjoying school, trying everything, and staying open to where life might lead. From sport to arts to leadership opportunities, she explored broadly without pressure to specialize early - a mindset that would later shape her career.

After finishing school, Haylee moved to Hamilton to study a Bachelor of Communications at the University of Waikato, majoring in public relations with a minor in project management. While studying, she gained hands-on experience through promotions work with NZME - an opportunity that came from a simple connection through a past job.

That combination of study, experience, and relationships ultimately led her to her current role at MediaWorks, where she works as a Promotions and Integration Coordinator in Tauranga.

In this episode, Haylee takes us behind the scenes of the media industry - sharing what it actually looks like to build campaigns across radio, digital, and live events. From developing creative strategies for clients to executing activations in the community, her role sits at the intersection of creativity, communication, and connection.

She also speaks honestly about the uncertainty after graduation, navigating a year without a full-time role, and the importance of staying proactive and open to opportunity.

Her biggest lessons?

You don’t need a perfect plan.

Your degree doesn’t define your path - your actions do.

And relationships are often the bridge between where you are and where you want to go.

For anyone interested in media, marketing, communications - or simply figuring out their next step - Haylee’s story is a reminder that momentum comes from saying yes, staying curious, and trusting the process.