Redesigning the Rules: Fashion, Function & Founding

In this episode, we sit down with Gemma Lee - founder, designer, and former competitive swimmer - to dive into her journey from the pool to the world of women’s wetsuits. 🌊

Gemma opens up about her high school years, the leap into fashion design, and how she turned a personal passion into a bold, beautiful brand. We chat about designing specifically for women, keeping things personal as you grow, and what it really takes to start something from scratch.

Whether you're into sport, design, or just love a good entrepreneurial origin story - there’s plenty to soak up here.

Take-home gems:

Chase the doors that open - don’t wait for the “perfect” moment

Build something personal, and stay close to your “why”

Design for the people you understand best

Learn, adapt, and keep evolving - especially in fashion

Female-focused design is more than a niche—it’s a need